Posts by goldenbridges4you

Running Late…Again

Posted by on Apr 9, 2019 in Senior Move Managers | Comments Off on Running Late…Again

Running Late... Again I just read an article about people like me (the chronically tardy). It says that we are happier, healthier, and more optimistic. One of the reasons why is that we actually believe that we can do four things at once. Like leave home at 15 minutes before the hour, stop for a cup of coffee, run into the store to get the doughnuts I promised, get gas, and still make it to the meeting on the hour.As Senior Move Managers, we often have many balls to juggle for one client and three or more clients to serve at a time. We love being this busy. We love serving our clients. And making three or more stops on the way to a meeting is one of the ways we get things done.Perhaps it is a sign of our multi-tasking society, the fast pace of the world, or even my age catching up with me! According to the article, people like me actually may feel the passing of time differently from other people. Regardless, I am still going to try to get there on time… and get gas, and coffee, and pick up doughnuts at the store on my way! Susan Scholz, PartnerGolden Bridges Click Here To read the full article on "People Who Are Always Tardy Live Longer, Science...

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January is National Creativity Month. Who Knew?

Posted by on Jan 22, 2019 in Senior Move Managers | Comments Off on January is National Creativity Month. Who Knew?

Blogging is a creative endeavor. I am a creative person. Senior Move Management (SMM) is a creative industry. Even though SMM is 20 years old, we use creativity and innovation each time we are on the job. Sorting for our clients is “like being the curator for the museum of their lives”. This profound statement was shared by a member of our staff at a recent training meeting. Warren “Woody” Woodward has worked with us for nearly 5 years. He has a heart for helping people, and a passion for green business practices. The latter quality makes it challenging for Woody to throw anything away. Thus he uses innovation and creativity in recycling almost anything that a client would be downsizing. We have learned from him that creative recycling can be exciting and rewarding. Here are a few examples: Take old greeting cards to local nursing homes to make into place mats. Towels, blankets, and pillows to local animal shelters. Grandmother’s linens (think lace doilies) into a piece of art. What is in the “museum of your life” that could be shared with the world, your family, your neighbor, or a local charity? At Golden Bridges we will use our creativity and innovation to find the best possible use and new life for those items. Susan Scholz, Co-Owner Golden Bridges,...

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What Matters Most in Property

Posted by on Oct 2, 2015 in Uncategorized | Comments Off on What Matters Most in Property

“What business advice would you give to other rural entrepreneurs trying to start a new business or expand on existing business?” In property, there are three things that matter most: location, location, location. This is paraphrasing a British real estate tycoon’s advice for success in real estate.  As rural entrepreneurs, we can relate to that advice.  Because we cannot (and frankly don’t want to) change our location, we have learned that what matters most is: visibility, visibility, visibility. Being in the relatively new industry of Senior Move Management, we knew that in order to obtain business, our potential customers first needed to know what we do, and how we could help them.  That is why we entered our local Chamber’s Business Plan Competition.  It was the perfect opportunity to introduce this concept to our rural market and gain VISIBILITY within the business community.  It not only yielded us start-up capital, but tremendous exposure in local media for our business and the introduction of Senior Move Management as an industry. Beyond our local market, we knew that Rural America could benefit from the service we provide to those who are facing the difficult task of leaving their farm – their roots – and moving (literally) into a new phase of their lives.  The Farm Bureau’s Rural Entrepreneurship Initiative Challenge gave us the opportunity to provide VISIBILITY in the rural market for what had been primarily an urban-based service.  And, as a finalist in the REI Challenge, we again received media coverage for ourselves and the Senior Move Management industry. As a result of being a top four finalist in the challenge, our prize money has now afforded us another level of  VISIBILITY in the area we serve.  By purchasing a company vehicle – and wrapping it with our logo – we have now achieved a higher level of recognition in our local market.  While working with a client in a senior living community, our logo is visible and present.  Our referral sources in those facilities, in estate planning and trust departments, and in healthcare settings are reminded whenever they see the van that we are here to serve their residents, clients, and...

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Golden Bridges, Inc.

Posted by on Sep 2, 2015 in Senior Move Managers | Comments Off on Golden Bridges, Inc.

This might date me… but I remember well the commercials for a popular “priceless” credit card. They went something like this – Transportation to and from San Diego, CA in January – Free Luxury hotel in the Gaslamp District – Free VIP treatment by staff and members of the American Farm Bureau Federation – Free Exposure and credibility from participating in a national entrepreneurship contest – Priceless! Golden Bridges was founded two years ago when three good friends were looking for a way to make a difference in our community and chose Senior Move Management. The concept is not new. In fact, it is an industry that has thrived in urban communities for more than fifteen years. As rural entrepreneurs, we are bringing this concept to farmers in our service area. The experience of participating in the Rural Entrepreneur Initiative Challenge sponsored by Georgetown University and the American Farm Bureau Federation has afforded us many opportunities to talk about our business, our industry, and how we can help solve the difficulties that so many aging farmers are facing of how to move “off the farm”. And, in the process, we gained valuable insights about our small business from the judges’ comments and suggestions along the way. During our live pitch and Q&A in San Diego we were stumped by one of the judges who asked us about our cost per customer. Not the boxes and the tape and the mileage expenditures… but how much has it cost us in advertising and manpower to make that client pick up the phone. What an “aha” moment – and a business metric we are now investigating and tracking as a result. And, of course, the obvious benefit from being named a national finalist in the competition was the check for $15,000 that we received in San Diego. Having used our personal vehicles for the past two years has taken a toll, and with our winnings we are purchasing a company vehicle that will stand up to country roads and will be wrapped with our logo and contact information. And, yes – we have already recorded the cost of that wrap as marketing overhead to be included in our “cost per customer”. Exposure for Golden Bridges as a national finalist. Before we left Illinois, while we were in San Diego, and since we returned home we have been interviewed by the media, honored by local Farm Bureau offices, and recognized by potential clients as being “those golden girls who went to California”. Credibility from participating in a national contest. While there we had the opportunity to learn more about entrepreneurship and pitching our product from the contest judges, compare notes and experiences with our fellow contestants, and to participate in a Town Hall with Farm Bureau President Bob Stallman and US Secretary of Agriculture Tom Vilsack. In our book, that adds up to a priceless opportunity. One which we highly recommend to other rural...

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City-scape. Green-scape. Cloud-scape.

Posted by on Oct 29, 2014 in Senior Move Managers | Comments Off on City-scape. Green-scape. Cloud-scape.

Viewed from “street level”, all of these can look chaotic and frightening. But rise above it – as I did recently on a flight to the east coast – and they become more two-dimensional. It becomes easier to see the “organization” of tall buildings and streets, trees and streams, fluffy billowy clouds and long cirrus ones. Individual items become easier to see – and to sort. A city-scape at street level can be confusing. Tall buildings block your view. Sidewalks sometimes stop without warning – or are blocked by construction and repair equipment. Street signs are missing, or not consistent. Navigating at street level can be frustrating. As you move beyond city streets into the green-scape, roads are now marked with large street numbers that make sense only to those who need to use them (emergency personnel). The familiar colloquial names we grew up with are not used, and what we knew as “The Holler” becomes 153rd Street. Even clouds when viewed from the ground can look ominous – is it the long, stratus cloud that carries the rain or the tall cumulonimbus? And when they all blend together to create a dense cloud cover can you even tell which is which? Apply the same perspective to a move-scape. When you are in your home staring at all that has to be packed, sorted, and then resettled into a new home it is overwhelming! But, view it from a higher level or different angle and it becomes easier, less chaotic. That is how Certified Senior Move Managers can see the chaos and clutter of a move as organization and order. Let’s take a look from 3,000 feet… At that height a cityscape becomes a grid of streets and buildings. Traffic moves in organized patterns. People emerge from buildings and move naturally into the flow of pedestrians as if pre-programmed on their path. From high above, the hill that blocked your view of the river ahead melts and levels out to reveal fields, fences, forest, and Fore! (yes, golf courses are very easy to spot from above). And clouds – well, there’s nothing I love more than watching the wings of a plane slice through altocumulus, cirrus, nimbostratus… and yes, even those frightening cumulonimbus clouds. So – as you sit and ponder what to do with all the “stuff” you’ve accumulated over the last 30, 40, or 50 years living in your home and you become overwhelmed and defeated… take to the air(waves) and call Golden Bridges. We are here to give you the view from another perspective. At our level, what we see is: Organization and order… A smooth flight… Full speed ahead… We’ve got this! And your view becomes… peace of...

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