Senior Moments

What Matters Most in Property

Posted by on Oct 2, 2015 in Uncategorized | Comments Off on What Matters Most in Property

“What business advice would you give to other rural entrepreneurs trying to start a new business or expand on existing business?” In property, there are three things that matter most: location, location, location. This is paraphrasing a British real estate tycoon’s advice for success in real estate.  As rural entrepreneurs, we can relate to that advice.  Because we cannot (and frankly don’t want to) change our location, we have learned that what matters most is: visibility, visibility, visibility. Being in the relatively new industry of Senior Move Management, we knew that in order to obtain business, our potential customers first needed to know what we do, and how we could help them.  That is why we entered our local Chamber’s Business Plan Competition.  It was the perfect opportunity to introduce this concept to our rural market and gain VISIBILITY within the business community.  It not only yielded us start-up capital, but tremendous exposure in local media for our business and the introduction of Senior Move Management as an industry. Beyond our local market, we knew that Rural America could benefit from the service we provide to those who are facing the difficult task of leaving their farm – their roots – and moving (literally) into a new phase of their lives.  The Farm Bureau’s Rural Entrepreneurship Initiative Challenge gave us the opportunity to provide VISIBILITY in the rural market for what had been primarily an urban-based service.  And, as a finalist in the REI Challenge, we again received media coverage for ourselves and the Senior Move Management industry. As a result of being a top four finalist in the challenge, our prize money has now afforded us another level of  VISIBILITY in the area we serve.  By purchasing a company vehicle – and wrapping it with our logo – we have now achieved a higher level of recognition in our local market.  While working with a client in a senior living community, our logo is visible and present.  Our referral sources in those facilities, in estate planning and trust departments, and in healthcare settings are reminded whenever they see the van that we are here to serve their residents, clients, and...

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Golden Bridges, Inc.

Posted by on Sep 2, 2015 in Senior Move Managers | Comments Off on Golden Bridges, Inc.

This might date me… but I remember well the commercials for a popular “priceless” credit card. They went something like this – Transportation to and from San Diego, CA in January – Free Luxury hotel in the Gaslamp District – Free VIP treatment by staff and members of the American Farm Bureau Federation – Free Exposure and credibility from participating in a national entrepreneurship contest – Priceless! Golden Bridges was founded two years ago when three good friends were looking for a way to make a difference in our community and chose Senior Move Management. The concept is not new. In fact, it is an industry that has thrived in urban communities for more than fifteen years. As rural entrepreneurs, we are bringing this concept to farmers in our service area. The experience of participating in the Rural Entrepreneur Initiative Challenge sponsored by Georgetown University and the American Farm Bureau Federation has afforded us many opportunities to talk about our business, our industry, and how we can help solve the difficulties that so many aging farmers are facing of how to move “off the farm”. And, in the process, we gained valuable insights about our small business from the judges’ comments and suggestions along the way. During our live pitch and Q&A in San Diego we were stumped by one of the judges who asked us about our cost per customer. Not the boxes and the tape and the mileage expenditures… but how much has it cost us in advertising and manpower to make that client pick up the phone. What an “aha” moment – and a business metric we are now investigating and tracking as a result. And, of course, the obvious benefit from being named a national finalist in the competition was the check for $15,000 that we received in San Diego. Having used our personal vehicles for the past two years has taken a toll, and with our winnings we are purchasing a company vehicle that will stand up to country roads and will be wrapped with our logo and contact information. And, yes – we have already recorded the cost of that wrap as marketing overhead to be included in our “cost per customer”. Exposure for Golden Bridges as a national finalist. Before we left Illinois, while we were in San Diego, and since we returned home we have been interviewed by the media, honored by local Farm Bureau offices, and recognized by potential clients as being “those golden girls who went to California”. Credibility from participating in a national contest. While there we had the opportunity to learn more about entrepreneurship and pitching our product from the contest judges, compare notes and experiences with our fellow contestants, and to participate in a Town Hall with Farm Bureau President Bob Stallman and US Secretary of Agriculture Tom Vilsack. In our book, that adds up to a priceless opportunity. One which we highly recommend to other rural...

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City-scape. Green-scape. Cloud-scape.

Posted by on Oct 29, 2014 in Senior Move Managers | Comments Off on City-scape. Green-scape. Cloud-scape.

Viewed from “street level”, all of these can look chaotic and frightening. But rise above it – as I did recently on a flight to the east coast – and they become more two-dimensional. It becomes easier to see the “organization” of tall buildings and streets, trees and streams, fluffy billowy clouds and long cirrus ones. Individual items become easier to see – and to sort. A city-scape at street level can be confusing. Tall buildings block your view. Sidewalks sometimes stop without warning – or are blocked by construction and repair equipment. Street signs are missing, or not consistent. Navigating at street level can be frustrating. As you move beyond city streets into the green-scape, roads are now marked with large street numbers that make sense only to those who need to use them (emergency personnel). The familiar colloquial names we grew up with are not used, and what we knew as “The Holler” becomes 153rd Street. Even clouds when viewed from the ground can look ominous – is it the long, stratus cloud that carries the rain or the tall cumulonimbus? And when they all blend together to create a dense cloud cover can you even tell which is which? Apply the same perspective to a move-scape. When you are in your home staring at all that has to be packed, sorted, and then resettled into a new home it is overwhelming! But, view it from a higher level or different angle and it becomes easier, less chaotic. That is how Certified Senior Move Managers can see the chaos and clutter of a move as organization and order. Let’s take a look from 3,000 feet… At that height a cityscape becomes a grid of streets and buildings. Traffic moves in organized patterns. People emerge from buildings and move naturally into the flow of pedestrians as if pre-programmed on their path. From high above, the hill that blocked your view of the river ahead melts and levels out to reveal fields, fences, forest, and Fore! (yes, golf courses are very easy to spot from above). And clouds – well, there’s nothing I love more than watching the wings of a plane slice through altocumulus, cirrus, nimbostratus… and yes, even those frightening cumulonimbus clouds. So – as you sit and ponder what to do with all the “stuff” you’ve accumulated over the last 30, 40, or 50 years living in your home and you become overwhelmed and defeated… take to the air(waves) and call Golden Bridges. We are here to give you the view from another perspective. At our level, what we see is: Organization and order… A smooth flight… Full speed ahead… We’ve got this! And your view becomes… peace of...

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Are you the Star in the Middle

Posted by on Aug 6, 2014 in Senior Move Managers, Uncategorized | Comments Off on Are you the Star in the Middle

When passion, mission, vocation, and profession meet in the middle – you get the star.  For those of us at Golden Bridges we are living in the Star. To view this article click here: http://nasmm.wordpress.com/2014/08/01/one-friday-morning-08-01-14/

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NASMM Aging Video

Posted by on Apr 3, 2014 in Senior Move Managers, Sliders | Comments Off on NASMM Aging Video

NASMM Aging Video

Check out this TV ad on aging. It really puts everything into perspective. Click the link below to view the video: View this article.

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